Original theatrical release one-sheets from the 1939 film adaptation of L. Frank Baum’s children’s novel are iconic examples of Hollywood’s Golden Age advertising. These promotional pieces typically feature key imagery from the film, such as Dorothy, the Tin Man, the Cowardly Lion, and the Scarecrow, often set against the backdrop of the Emerald City or the Yellow Brick Road. Style A, Style B, and Style C variations exist, each with unique compositions and artistic renderings, making them highly sought-after collectibles.
These artifacts serve not only as representations of a beloved classic film, but also as windows into the visual language of film promotion during the studio era. Their enduring popularity reflects the film’s lasting cultural impact and the artistry involved in creating compelling advertising materials. Original examples are valuable pieces of cinema history and provide insights into the marketing techniques employed to attract audiences in the late 1930s. Their vibrant colors and evocative imagery contributed significantly to the film’s initial success and continue to resonate with collectors and film enthusiasts today.
