Promotional art for Robert Eggers’ 2015 horror film, The VVitch, typically features key elements designed to evoke the film’s unsettling atmosphere. These frequently include the film’s title, often stylized with archaic lettering, and imagery such as the eponymous witch, Black Phillip (the goat), or the family’s isolated farmhouse. These visuals, paired with a tagline emphasizing the film’s historical setting and critical acclaim, aim to attract viewers interested in atmospheric and psychologically driven horror.
Effective marketing materials are crucial for a film’s success, especially for independent productions like The VVitch. The artwork creates a first impression, establishing the film’s genre, tone, and themes. In this case, the visuals capitalize on the unsettling and historically-grounded horror central to the narrative. This strong visual identity helps differentiate the film within the crowded horror genre, attracting a specific audience and contributing to its cult following.