A pictorial advertisement for the 1989 romantic comedy film, typically featuring the title treatment alongside images of the main characters, often highlighting the unique premise of a baby’s inner thoughts voiced by Bruce Willis. These advertisements served as a key marketing tool for the film’s theatrical release, appearing in newspapers, magazines, and on billboards.
Such promotional materials played a significant role in establishing the film’s lighthearted tone and attracting audiences. The imagery and design choices reflected the comedic nature of the story while showcasing the star power of Kirstie Alley and John Travolta. Historically, these physical advertisements represented a crucial element of film promotion before the dominance of digital marketing, contributing to the film’s box office success and enduring cultural impact.