The phrase refers to the application of an internet adage concerning the availability of explicit content to characters and themes from “The Lego Movie” franchise. This adage, often abbreviated as “Rule 34,” posits that if something exists, there is pornography of it online. This manifestation involves the creation and dissemination of adult material featuring anthropomorphized Lego characters or scenarios based on the films.
The phenomenon provides a lens through which to examine complex intersections of popular culture, fan creativity, and adult content online. It reflects the pervasive nature of internet culture and its ability to recontextualize seemingly innocuous subjects. While often viewed controversially, it highlights the blurring lines between childhood nostalgia, adult themes, and the freedom of expression afforded by the internet. Furthermore, it illustrates the evolving relationship between intellectual property owners and fan-created content, raising questions about copyright, fair use, and the control of creative expression in the digital age.