Digital distribution platforms like Vudu offer promotional codes that grant users access to complimentary film rentals or purchases. These codes, often alphanumeric strings, can be redeemed on the platform to unlock specific titles without charge. For instance, a promotional campaign might offer a complimentary viewing of a newly released family film.
Complimentary digital film access provides opportunities for wider audience engagement, potentially increasing a film’s viewership beyond those willing to pay for a rental or purchase. Such promotions can benefit both viewers and the film industry, serving as an effective marketing tool. Historically, promotional codes have been a common tactic in the entertainment industry, evolving from physical coupons for tangible goods to digital codes for online content.
