The promotional art for John Woo’s 1997 action thriller represents a key example of action movie marketing of the late 20th century. Featuring the visages of stars John Travolta and Nicolas Cage, the imagery emphasizes the central plot device of identity swapping, creating a visually arresting design intended to draw audiences. Variations exist, highlighting different taglines and international releases.
Such artwork served as a crucial element in pre-internet film promotion. Displayed prominently in theaters, on billboards, and in print media, these posters established the film’s tone and visual style, aiming to generate excitement and drive ticket sales. This specific artwork contributes to the film’s lasting cultural impact, becoming instantly recognizable and synonymous with the film itself. Its bold graphics and focus on the central conflict helped solidify its place within the action genre’s visual landscape.